We're anti-greenwash and proud of it.

We want all companies to be honest and fair about the green claims they make and so we've become an Official Partner of The Anti-Greenwash Charter. This is your assurance that the claims we make in work for our clients is truthful and presents their products and services fairly.

Climate change is a huge challenge for society and the preservation of the planet and we must all work together to solve it. Being involved in the charter and trying to enforce change in the industries we operate in is one small way that we can play an active part.

Our Green Claims Policy sets out how we approach the issue of greenwash in the communications we make. It applies to all materials we produce with regards to sustainability and is guidance we pass on to all our clients. When you appoint us to work on sustainability related topics, we are committed to adhere to our policy. You can download the full policy below. In it we set out Standards of communication:


We commit to clear communication of what sustainability benefit product or service offers and don’t conceal or omit information.


We substantiate sustainability claims with accurate, and regularly evaluated empirical evidence. We commit to sharing facts, figures and statements that can be checked.


We commit to using fair, clear and unambiguous language when providing comparisons with other products or organisations.


We ensure we make specific statements about our organisation’s sustainability efforts and that our actions match those promises.

Green Claims Policy

Our Green Claims Policy sets out how we approach the issue of greenwash in the communications we make.
Green Claims Oolicy BrochureDownload

Campaign Review Report 2024

Our compliance to the charter is reviewed annually and tells us what we've done well and what we could improve in our process.

Greenwash Complaints

As a Certified Signatory of the Anti-Greenwash Charter, we have a procedure for greenwashing complaints. Use the form to log your complaint and we'll come right back to you.
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